Why You Are Turning Customers Away, and How to Fix It Most companies know so much about their products and services that they’re actually confusing their potential customers. Businesses who do this are falling into a trap, and it’s a trap that is turning customers toward the competition. Let’s talk about what the trap is…

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The best investment I made for my home-based business.

Entrepreneurship has been one, giant, on-going course in business. I mean, who needs to go to business school {I mean, I did} when you are getting crash courses everywhere you turn? You get real-world experience simply by being in business. One thing I’ve been learning struggling with lately is exactly what to focus on. I…

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Branding Building 101

What is a brand? It is the essence of a company. And that essence seeps into every aspect of that company. Company culture is birthed out of your brand. The way you handle customer service, online presence, and onboard and communicate with your team all flows from company culture. {Even if you’re a solo entrepreneur,…

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