4 Key Elements to Building a Beautiful Brand

“Your brand is a story unfolding across all customer touch points.” – Jonah Sachs

Building a brand can sometimes be overwhelming, especially for the entrepreneur whose forte isn’t in the creative realm.

There are many facets to building a brand, but today I’ll be talking a little bit about a certain area that sometimes is overlooked or underrated: color palettes.

Do they really matter? If so, how much? And why?

In my {humble} opinion, yes. They matter. Color triggers reactions in our minds. Thus your client will {likely subconsciously} react to the color associated with your brand. Make sure your brand evokes the reaction you want.

Take a look at this photo of a beautiful sunset as the backdrop for some vibrant palm trees. What do you think of when you look at this photo? What emotions are stirred up?

adam-birkett-291598Photo by Adam Birkett on Unsplash

I feel my body start to relax with an overall “Ahhhh” feeling. It takes me to a place of serenity.

What feelings/emotions do you want your brand to evoke?

Think of brand colors as the mood-setters of your brand.

Before they read a word of your website, what will they gather from your color palette? Are you fun? Serious? Exciting? Laid back? Intense? Powerful? Gentle?

Here are a few tips for choosing the right color palette for your brand:

  1. Decide your brand personality. What do you want to communicate to your clients?
  2. Play around with different colors. See which ones resonate most with your target market.
  3. Think out of the box. Put colors together that you may not usually think would go together.
  4. But don’t think too hard. The great thing about running your own business is that you can re-brand. If a few years down the road you think it’s time for a change, change!

Pro Tip: Mood boards are a great way to play around with different colors. Find pictures that communicates your company’s essence. Grab some magazines and paint chips and start putting them on a poster board. Or if you like the digital way, gomoodboard.com is a great, FREE resource (plus you can share your boards with your team)!

markus-spiske-104910Photo by Markus Spiske on Unsplash

What colors did you choose for your brand and why? Let me know in the comments!